Michal Sieroslawski is an Entrepreneur who turns Shopify stores into brands
Michal Sieroslawski helps ecommerce store owners get found in Google and AI search with SEO and brand building. He founded Colipse Coffee in 2024 and Rankavi in 2026. He has built Shopify brands since 2020.
To build things I believe in, with people I trust, in a way I’m proud of. My job as an entrepreneur is to turn unknown brands into names people search for. I invest in what protects my family and lasts longer than any trend. And I do it all with honesty, patience, and hard work.
About Michal Sieroslawski
Michal Sieroslawski is an Entrepreneur who helps Shopify founders turn new stores into brands.
Here are some fun facts about Michal Sieroslawski:
- 01 Michal Sieroslawski is an Entrepreneur who founded Rankavi, a brand mention SEO platform.
- 02 Michal Sieroslawski is an Entrepreneur who teaches business owners how to sell online via personality-driven emails.
- 03 Michal Sieroslawski is an Entrepreneur who has launched many Shopify ecommerce stores.
- 04 Michal Sieroslawski is an Entrepreneur who builds AI automations for other entrepreneurs.
- 05 Michal Sieroslawski is an Entrepreneur who builds custom Shopify apps for DTC entrepreneurs.
- 06 Michal Sieroslawski is an Entrepreneur who owns multiple digital assets and affiliate marketing niche sites.
Michal Sieroslawski Experience & Focus
SEO Consulting
Michal Sieroslawski advises Shopify founders on SEO strategy, topical authority, and brand-led search. He audits the store, its ranking keywords, and its top competitors. He then builds a prioritized plan for technical, on-page, and off-page fixes. Founders get one clear roadmap instead of a monthly retainer.
Content Marketing
Michal plans content networks that close the gap between a store and its top competitors. He maps topics, writes briefs, and links articles to product and collection pages. Each article answers a real buyer question. The network builds topical authority that search engines and AI assistants trust.
AI Automation
Michal builds agentic workflows and AI content pipelines that replace manual SEO work. The workflows research keywords, draft articles, and publish them on schedule. Other flows distribute posts across Pinterest, LinkedIn, X, and Reddit. Small teams ship agency-level output without adding headcount.
Brand Building
Michal Sieroslawski helps build ecommerce brands from scratch. He grows brand search volume, so more shoppers search for the brand by name. Google and AI assistants then recognize the brand as a real entity. He helps build Google Knowledge Panels, consistent brand descriptions, and verified founder profiles.
Email Marketing
Michal Sieroslawski writes personality-driven emails that bond with readers and sell at the same time. He plans when to send content and when to promote. Each campaign turns organic visitors into repeat customers. His course, Email Marketing for Shopify Stores, teaches the full system.
Conversion Rate Optimization
Michal reviews product and collection pages for friction that costs sales. He tests headlines, product copy, page structure, and calls to action. Every change targets one measurable step in the funnel. Search traffic then turns into more orders, not just more sessions.
Rankavi Michal Sieroslawski Is the Founder of Rankavi, a brand mention platform
Rankavi is a privately owned brand mention platform specializing in AI search visibility, with a focus on providing listicles, product reviews, and brand comparisons. Rankavi writes about complex topics in AI citations, brand entities, generative search, and more. The platform collaborates with brand owners and regularly publishes articles based on proven formats, which are placed on real, indexed websites.
Michal Sieroslawski Is the Author of a Case Study on How to Launch a Shopify Brand
How to Launch a Shopify Brand is a step-by-step case study that shows new Shopify stores how to earn a Google Knowledge Panel within 30 days. The case study was written by Michal Sieroslawski and covers entity SEO, brand search demand, and AI visibility. Michal combined product pages, informational articles, and third-party listicles, then tracked every result in Google Search Console.
Read the case study →Email Marketing for Shopify
Email Marketing for Shopify Stores was published by Michal Sieroslawski in 2026. The course teaches you to write personality-driven emails that build reader relationships and drive sales. It covers generating endless email ideas, balancing promotions with content, maximizing revenue from promotional emails, and building an email list from zero.
Order #1047now $64.00, 2 items from Online Store · Your Store Order #10463m ago $38.50, 1 item from Online Store · Your Store Order #104511m ago $112.00, 3 items from Online Store · Your Store Michal Sieroslawski latest articles
All articles →A Shopify launch case study: 20 product pages, 27 articles, 150+ listicles, and a press release. The result: a Google Knowledge Panel, AI mentions, and 151K clicks.
Changing the blog post date, published date, created date, and updated date (both within the schema and the blog post itself) is crucial for Shopify SEO.
Many Shopify stores see a surge of non-indexed pages in Google Search Console under “Alternate page with proper canonical tag.” Here is how to fix it.
Questions about Michal Sieroslawski’s business
Michal Sieroslawski is an entrepreneur who turns Shopify stores into brands. Michal Sieroslawski helps ecommerce store owners get found in Google and AI search with SEO and brand building. He was born in Poland.
Michal Sieroslawski also builds AI automations, workflows, and pipelines that cut the time founders spend on their digital assets.
In his free time, Michal enjoys drinking coffee, playing tennis and golf, diving, traveling, and writing.
Michal Sieroslawski is involved in a diverse portfolio of businesses spanning digital marketing, ecommerce, and media. He is part of several companies, including Colipse Coffee, founded in 2024, and Rankavi, founded in 2026.
Michal Sieroslawski is an expert in Shopify SEO, with a focus on topical authority and entity SEO.
Michal Sieroslawski also teaches SEO, content strategy, and AI content workflows in his online courses.
Michal Sieroslawski stays productive by planning each week in advance and blocking time for deep work. He works at a standing desk with an ergonomic chair, so long writing sessions don’t hurt his posture. He protects his sleep with a sleep tracker and a cool bedroom, because recovery drives his focus. A cup of specialty coffee starts every working morning.
Michal Sieroslawski believes his biggest business lesson is that the faster you try, the faster you fail and learn. Every moment counts, so he would rather launch, test, and adjust than wait for a perfect plan. Like most entrepreneurs, Michal takes risks, but he treats every failed test as data. Each setback leads to better decisions, stronger systems, and brands that last.
You can work with Michal Sieroslawski by booking a one-on-one Shopify SEO consultation. The call runs on Google Meet and is recorded for you to keep. After the call, you get 30 days of email follow-up for questions about your plan.
Get the plan, not the retainer.
A 90-minute call, a full pre-call audit, and a 30-day action plan for a flat $597.
Before ecommerce, Michal spent eight years in health and fitness.
Michal Sieroslawski Is a Writer, Exercise Physiologist, and Personal Trainer
Michal Sieroslawski writes about his hobbies, including coffee, health, sports, and travel, with a focus on fitness goals and gym reviews. Michal covers topics related to fitness and nutrition, drawing on his work as an exercise physiologist and personal trainer. He is the host of the ‘Walk a Mile’ podcast, where Michal shares strategies to improve health, performance, and well-being through nutrition and exercise.
Michal Sieroslawski Was a Fitness Director and Exercise Physiologist at Canyon Ranch
Michal Sieroslawski held a position as a fitness director and exercise physiologist at Canyon Ranch, a destination spa and one retreat property in the United States. Canyon Ranch Spas at Sea, originally an extension of the Arizona Wellness Resort & Spa – Canyon Ranch, was taken over by OneSpaWorld in 2020.
Michal has over 10 years of experience as a Personal Trainer. The personal training career of Michal Sieroslawski began in 2012, the same year the UK hosted the third Olympic Games. He has been an exercise physiologist since that time, and his education includes a degree in Sports and Exercise Science from the University of Central Lancashire.
Michal Sieroslawski outside of work
Michal Sieroslawski moved from fitness to ecommerce in 2020, during the COVID-19 pandemic. That year, Michal built his first WordPress website and taught himself coding and SEO. He then started building Shopify ecommerce brands and content websites. Michal has launched several brands, exited a few of them, and continues to build new ones.
Michal Sieroslawski stays in shape with strength training in his home gym, using a power rack, adjustable dumbbells, and resistance bands. As an exercise physiologist, he pays close attention to running shoes, gait analysis, and arch support. He recovers with foam rollers, massage guns, and sauna and cold plunge sessions. When he travels, he packs resistance bands and a travel yoga mat so his training never stops.
Michal Sieroslawski’s most passionate interests are sports, biomechanics, supplements, and wellness. His background in exercise physiology drives his curiosity about how the body moves, performs, and recovers.
Michal Sieroslawski is also passionate about coffee roasting, an interest he turned into Colipse Coffee.
He is always looking for new business ideas in the niches he knows best. Michal shares these passions with his friends and family, who are often the first to try a new product.
Michal Sieroslawski’s hobbies outside of work are hiking, writing, and reviewing the products he uses. He is married to Emiliia Hrinvald, and they travel together to meet other entrepreneurs and business owners. Michal writes about sports and healthy living, and he tests gear from hiking boots and trekking poles to travel backpacks. Many of these hobbies turned into businesses, which is why his websites cover several different niches.
On weekends, Michal Sieroslawski grills, cooks, and tries new recipes with organic ingredients. He tests smokers, meat thermometers, and kitchen gadgets, and he often brews coffee with new grinders and pour-over kits. When the weather is good, he goes camping or spends the day outdoors.
Weekends are also when Michal Sieroslawski comes up with many of his new business ideas.
What are Michal Sieroslawski’s Social Media Accounts?
Michal Sieroslawski has social media accounts on X (Twitter), Facebook, Instagram, LinkedIn, Pinterest, and YouTube. To reach out and follow Michal Sieroslawski on social media, use the links below.
Follow or connect with Michal Sieroslawski on social media to learn Shopify SEO, brand building, and entrepreneurship.