Write emails people actually look forward to
Story-Driven Email Marketing is a 6-lesson video course on turning your list into readers who know you, trust you and buy from you again and again.
Most email is information nobody asked for
Tips, links, “9 ways to…”. It gets ignored. Most people use email to deliver information, but readers want to be entertained.
That doesn't mean jokes. It means stories: a problem you faced, a dramatic moment, a nightmare, something that happened an hour ago. You write short, personal, entertaining emails with one clear point. You send them often, and you sell through them without burning out your list.
Every lesson shows you how to put the 80/20 rule into practice, with real emails taken apart line by line.
Readers who feel they know you
When readers spend two or three years with your emails, they feel like they know you. That trust builds a real bond with your list. It makes the second, third and fourth sale far easier than the first. It's also the best way to sell mid-ticket and high-ticket offers.
It works for coaches, consultants, experts, creators and anyone with a point of view, in almost any niche.
6 lessons, about 98 minutes
Each lesson includes full example emails, shown in full and then taken apart section by section. You see what each part does and why it works, so you can use the same structure in your own emails.
Why Story-Driven Emails Work
The four big benefits, who this style is for, the information-versus-entertainment mistake, and story emails from crypto, dating, copywriting and founder niches, taken apart line by line.
The Three Email Types and the Story-Point Formula
Bonding, selling and hybrid emails, the simple story → point structure behind every good email, and a monthly rhythm of promotions and bonding emails that keeps both sales and goodwill high.
What to Write About
A three-step system of topics, beliefs and stories that gives you endless email ideas. Find the beliefs your audience shares, attach a new story to each one, and you'll never stare at a blank screen again.
Building the Bond
What readers should know about you: where you grew up, your hardest moments, early hustles, values, passions and habits. You'll learn how to share them without whining or trying to look perfect, plus eight sources of ideas that never run dry.
Emails That Sell
How to run a promotion from the first email to the final day: holiday tie-ins, real deadlines, why most sales land on the first and last day, and every email in an eight-email sequence. It includes one promotion's daily sales: 9, 11, 4, 7, 6, then 43 on the final day.
Growing Your List and Sending Every Day
Paid partner sends, organic social and video, list swaps, teaching in groups, and why a simple opt-in can beat a fancy one by ten to one. It also covers daily sending, deliverability and how to choose what to promote.
Who this course is for
Built for
- ✓Coaches, consultants and experts who want clients who stay for years
- ✓Course creators and info-product sellers who want more sales from the list they already have
- ✓Copywriters who want to write client emails that readers actually open
- ✓Anyone with an email list that has gone quiet
Not for
If you want click-only emails, quick flips and churn-and-burn lists, this isn't your course. It's built for people playing the long game.
Story-Driven Email Marketing
- ✓6 video lessons, about 98 minutes in total
- ✓12 full example emails with section-by-section breakdowns
- ✓The story → point formula, the topic → belief → story system and an eight-email promotion sequence
- ✓Lifetime access
FAQ
No. The course covers how to write for the list you have and how to grow it.
Yes. You don't need to be clever. You need real stories and one clear point, and the course shows you where to find both.
The course explains why daily sending works and how to do it without running out of ideas.
The examples cover crypto, dating, preparedness, health, finance, copywriting and more. If you have a point of view, it fits.
Checkout runs through Stripe. Right after payment, your course access goes to the email you used at checkout, and Stripe sends your receipt.
Turn your list into readers who buy again and again
6 video lessons. 12 example emails. $99, one time.